As if borrowing a page from the taste making Fab Five of "Queer Eye for the Straight Guy," General Electric has gotten the gay housekeeping seal of approval for its high-end GE Monogram line of appliances in a new ad.A real male couple who are home furnishings designers, John Dransfield and Geoffrey Ross, are featured along with their black and white Harlequin Great Dane, Cooper, at their summer home in a new three-page print ad campaign.
The first page has them next to the pool and hot tub in their back yard with the headline, "Hamptons beach house. American abstract expressionist art. French and Italian antiques. So what's cooking in the kitchen?"
Then a two-page spread shows the happy pair preparing a stir-fry and shortbread with balsamic zabaglione dessert -- surrounded by a Monogram stainless steel stove, refrigerator and dishwasher in their country-modern kitchen. (Cooper was elsewhere.)
The ad is running in September issues of Wine Spectator, Bon Appetit, Saveur, Gourmet, Architectural Digest, Metropolitan Home, and other top shelf home magazines, However, since gays aren't specifically the target, no gay media is planned.
from The Gay Financial Network
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