LONDON - A press ad offering gay men explicit tips on sex and bondage has been banned by the advertising watchdog after objections that it was 'obscene'.One of two ads for gay men's health charity GMFA, created in-house and appearing in gay and lesbian newspaper Pink Paper, featured two men embracing holding a sign saying "we'd rather fuck than watch TV".
The second, for relationship counselling and courses for gay men, said: "Sex & your cock... learn all about your cock and pick up tips about wanking and blow job techniques..."
A complainant, who saw the ads in the newspaper at her local library, objected that the text was offensive and obscene and not suitable in a publication that was available in public libraries.
GMFA said its mission was to improve gay men's health by giving them the "knowledge, skills and confidence" to negotiate in sexual situations.
According to the charity, 80% of new HIV infections acquired in the UK were as a result of sex between men, and the best way to communicate effectively with gay men, particularly in sex-related matters, was to use the same frank language used by gay men.
The ASA said the ads contained words that could be considered offensive and could cause serious and widespread offence to some readers of Pink Paper, particularly when it was made available in public places such as libraries.
from Brand Republic
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