NEW YORK – here!, America’s premium gay television network, will begin a national marketing campaign with a month-long outdoor advertising campaign in the West 14th Street station at Eighth Avenue, located in one of the most densely populated gay and lesbian neighborhoods in the country. The subway campaign, began February 1st, will unveil and focus on “1-888-HERE-NOW”, a national toll-free number aimed at building subscribers in key major markets across the country.
“An advertising buy of this scope and magnitude represents not only here!’s recent growth but our commitment to continue to build a premium entertainment destination for the LGBT consumer,” said Paul Colichman, here!’s Founder and Chief Executive Officer. “The campaign was designed to demonstrate our commitment to continue building subscribers in 2007 regardless of what cable system covers a particular consumer’s location. Now that here! is broadly available, we are creating an easy and highly visible way for consumers to join other gay and lesbian Americans who have already subscribed to our authentic and groundbreaking programming.”
from Press Release
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