Thursday, October 19, 2006

Transit Bus Driver Free From Gay-Themed Ads

Lavender MagazineMINNEAPOLIS, MINNESOTA - The back of the bus was once a synonym for racial discrimination. This week, something on the back of some buses has become an issue of religious discrimination. The "something" is a billboard-type advertisement that appeared on the back of a number of Metro Transit buses for one week.
"It's very innocuous," Lavender Magazine owner and President Stephen Rocheford insists. The ad simply showed the face of a young man with the slogan "Unleash your inner gay", then directed people to the magazine's Web site.
Rocheford shrugged, "We knew just having the word "gay" on it was controversial to some people."
The ad for the gay-lesbian-bisexual and transgender oriented monthly magazine was more than controversial for one Metro Transit bus driver. "She came forward and said that the ad offended her religious beliefs," explained transit company spokesman Bob Gibbons.
Gibbons said they decided to accommodate the driver. She was reassigned to buses that did not have the Lavender ad. Gibbons said such accommodation is on a "case by case" basis.
"And you say to yourself, can you make a reasonable accommodation? If the answer to that is yes, the second question is does it cause you a business hardship? If the answer to that is yes, it does cause a business hardship, no accommodation would be made," said Gibbons.
Charles Sameulson of the American Civil Liberties Union of Minnesota sees the issue differently. "There is a sense in this society, that it's okay to refuse to be offended." As for Metro Transit's "accommodation"? "I think you just say I'm sorry, you have to drive the bus that's assigned to you."
Samuelson argues that public workers like bus drivers, taxi cab drivers, pharmacists and doctors have certain obligations that go with the job. "People who have occupational licenses, granted to them by the state, cannot discriminate."
Lavender owner Rocheford said freedom of religion is an important factor in American life, but it has some limits. "It does not allow people who work for organizations that get 54 - 55 percent of their funds from the public to decide whether they want to perform their job."
Interestingly, the driver's bargaining unit, local 1005 of the Amalgamated Transit Workers, did not side with their member. Union officials said making such accommodations based on religious objections could cause havoc with the bus system. What, one official wondered, would happen if a number of drivers objected to liquor ads or other advertising on religious grounds?
State Senator Scott Dibble was pleased to hear the union's take on the issue and he called on the Metropolitan Council and Transit officials to reverse their decision, "This is an outrageous decision. As a community, we should promote tolerance."
Dibble is a member of the Senate's Transportation Committee and has been a strong advocate for transit initiatives, but he said in a statement, "It is difficult for me to go to my constituents and ask their support for transit initiatives this fall.. When Metro Transit officials take such divisive actions."
Metro Transit called union officials into a meeting Wednesday afternoon to discuss the situation. The transit provider said it is reviewing its policy about such objections by drivers.
They may need to. Lavender Magazine intends to put more ads on Metro buses next spring.
from KARE 11 TV

1 comment:

  1. A billboard advertisement from homosexual magazine publisher, Lavender Magazine, has sparked off intense debate as people many people have alledged the ad attacked their religious beliefs. The billboard ad appeared on the sides and backs of Metro Transit buses for a little over a week. I feel the punch line “Unleash your inner gay” is a command to non-gays to conform.
    The spark that lit the flame for the gay/lesbian/bi-sexual monthly magazine came when a Twin Cities Metro Transit bus driver “came forward and said that the ad offended her religious beliefs.” I live in Minnesota and have seen the ad around the Twin Cities/Metro area where the Metro Transit routes are. I kind of chuckled when I saw the ad and thought “boy, this is going to create a buzz around the city.” Many marketers would pray to get this much free exposure for their ad. I don’t think this was the intention of Lavender Magazine but they shouldn’t feel their advertising dollars were wasted admist the controversy.

    http://www.caffeinemarketing.com/billboards/lavender-magazine-bus-ad-controversy/

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