UNITED KINGDOM - A TV ad for Dolce & Gabbana watches which showed two men kissing attracted nearly 100 complaints from angry viewers, it was revealed today.The commercial, shown during breaks for the X-Factor as well as other early evening programmes, drew 89 complaints in all.
But watchdog the Advertising Standards Authority ruled the ad was not offensive and did not breach guidelines on unsuitabilty for children.
The commercial showed various brief shots of people in cafes, restaurants and on a dance floor. In each shot, they were wearing two Dolce & Gabbana watches. In the final shot, a man loading groceries into his car gave one of his watches to a second man, after which they kissed briefly on the lips.
A total of 70 viewers objected to seeing a kiss between two men at times when children were likely to be watching, with 17 of those mentioning seeing the ad in breaks for the The X Factor on Saturday evenings.
And 19 viewers complained that an ad showing two men kissing was unacceptable at ANY time.
The ad had been broadcast on condition it was not shown during programmes aimed specifically at children.
The ASA ruled: "The scene was not inappropriate at times of general, family viewing. We did not consider that a kiss between two men automatically made an ad unacceptable for broadcast or that the kiss was in itself grounds for imposing a stricter timing restriction."
from Life Style Extra
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